Customers today are no longer content with making calls, booking via phone calls or showing up randomly with hope to get served during work hours.
In this digital age, everyone seems to be adjusting with the change of the 4th Industrial Revolution and that means getting services rendered at ease. Customers want businesses to give innovative and efficient solutions while rendering their services- immediate, convenient and accessible services. Now, businesses that recognize this shift need to take quick advantage of it by recognizing what their customers need and providing it with immediate effect.
A perfect example of an innovative approach is getting your business to use an online booking and payment platform to make engagement easier for your customers. For good reasons, those businesses who adopt this style are reaping significant benefits particularly in customer acquisition and retention. If you as a business are still debating, here are some benefits for getting an online booking platform would serve for your customers
1. During thorough research, Software Advice found that businesses that make use of online booking systems save an average of 3-4 hours per week off administrative tasks. Clearly, the hour saved allows for better resource allocation and time management, allowing the business channel time to more crucial tasks.
Businesses with online booking systems get to streamline their operations by integrating these booking platforms with calendars, CRM systems, and even payment gateways. To this effect, staff no longer need to spend hours ensuring customers or waiting or calls to confirm appointments, instead they can focus on delivering exceptional service.
2. Accenture reported that 55% of customers would most likely be repeat customers if they have a positive experience with a business mostly in terms of response efficiency. Visibly, having an effectively automated online booking platform makes that happen.
You want to enhance the customer booking experience? You need to realize your business isn’t just about scheduling or getting your customers timing, it’s about stress free experience. Having your customers be able to rely on your reservation, scheduling, cancellation enables them to have a sense of control and flexibility, this enhances their experience and confidence in your brand, causing your customers to return and recommend your services.
3. Did you know BrightLocal had a study that showed that businesses with online booking options get integrated into Google My Business profiles and this increases their profile visibility by 20% compared to those businesses without the online booking platform.
Every brand should have visibility and reach and having an online booking platform is the perfect way. To emphasize on it, putting your brand within range helps you get more exposure and that gets your more patronage. For clarity, your online booking systems are created to integrate with your brands social media platforms, Google My Business, and other online directories.
This integration increases your visibility to potential customers who might be searching for services like yours online, giving you all the reach and exposure you need/deserve as a business.
4. Statista in 2022 revealed that 79% of customers prefer to book online rather than over the phone, citing convenience and time-saving as the main reasons. This statistic highlights the growing preference for online booking options among consumers.
Customers no longer need to wait until your business is open to make a booking or purchase a service. They can book appointments or reservations 24/7, from the comfort of their own homes, during their commute, or even in the middle of the night. Easy booking equals more customers and that’s about the perfect reason why businesses with online platforms would have more customers.
The evidence is undeniable—businesses that adopt online booking systems not only draw in more customers but also enhance their efficiency, customer satisfaction, and revenue. In a competitive market, the convenience, flexibility, and insights offered by these systems can distinguish your business from the competition.
If your business has not yet adopted an online booking system, now is the time to act. So you can meet the growing demands of today's customers and also position your business for sustained growth in the digital age. Don't let potential customers slip away—make the switch to an online booking system today and watch your customer base grow.
Sign up for a free trial of City Life’s online booking system and see the difference it can make for your business